Effective Paid Search Approaches for the Saudi Consumer Base
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작성자 Jennifer 작성일25-11-17 08:52 조회4회 댓글0건관련링크
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Through detailed analysis for a food delivery client, we identified that campaigns delivered between night time significantly surpassed those delivered during typical peak hours, producing 163% better conversion rates.
As someone who has designed over 30 Arabic websites in the past five years, I can assure you that applying Western UX practices to Arabic interfaces simply doesn't work. The unique characteristics of Arabic text and Saudi user preferences require a specialized approach.
Assisting a healthcare provider, we rewrote their information to include entire queries that users would verbally request, such as "Where can I find a dermatologist in Riyadh?" This approach improved their spoken question appearance by 73%.
* Position the most important content in the right upper area of the screen
* Structure page sections to progress from right to left and top to bottom
* Apply more prominent visual weight on the right side of symmetrical compositions
* Confirm that pointing icons (such as arrows) point in the appropriate direction for RTL interfaces
* Created a numerical presentation system that accommodated both Arabic and English digits
* Reorganized graphs to progress from right to left
* Implemented visual indicators that matched Saudi cultural connections
A few months ago, a beauty brand allocated 300,000 SAR in conventional digital marketing experts Saudi with minimal outcomes. After moving just 25% of that budget to social collaborations, they saw a dramatic increase in conversions.
For a retail client, we discovered that their audio query discovery was constrained because they had prepared mostly for English voice searches. After implementing specialized local spoken question improvement, their discovery rate grew by two hundred seventeen percent.
A skincare retailer changed from multiple single partnerships to sustained relationships with a smaller number of influencers, resulting in a one hundred sixty-four percent improvement in conversion rates and a significant drop in marketing expenses.
* Use fonts specially created for Arabic on-screen viewing (like Boutros) rather than traditional print fonts
* Expand line spacing by 150-175% for improved readability
* Set right-justified text (never middle-aligned for body text)
* Stay away from compressed Arabic fonts that reduce the unique letter shapes
Key improvements included:
* Including preferred Saudi transaction options like STC Pay
* Streamlining location information for Saudi locations
* Offering Arabic translation throughout the transaction experience
* Presenting delivery estimates customized to Saudi areas
Important components included:
* Mobile-first message presentations
* Tap-to-dial additions for speaking-oriented users
* Application advertising for suitable lookups
* Device-specific arrival locations
* Explicitly specify which language should be used in each form element
* Automatically change keyboard input based on field requirements
* Position input descriptions to the right of their associated inputs
* Ensure that system feedback appear in the same language as the expected input
With extensive testing for a food delivery client, we identified that advertisements shown between 9-11 PM substantially surpassed those delivered during traditional prime times, achieving substantially greater conversion rates.
Advising a culinary business, we established a strategy where influencers genuinely incorporated products into their normal activities rather than generating evident sponsorships. This method produced response metrics significantly higher than standard advertising content.
During my previous project for a financial services company in Riyadh, we observed that users were repeatedly selecting the wrong navigation options. Our behavior analysis showed that their focus naturally flowed from right to left, تصفح المتجر but the primary navigation elements were placed with a left-to-right hierarchy.
* Relocated product photos to the left portion, with product details and call-to-action buttons on the right
* Adjusted the image carousel to move from right to left
* Incorporated a custom Arabic text style that kept legibility at various sizes
Effective approaches included:
* Showcasing communal benefits rather than individual gains
* Adding modest spiritual connections where suitable
* Modifying promotion language to correspond to Saudi traditional values
* Creating separate creative alternatives for diverse locations within the Kingdom
For a home décor retailer, a campaign with 20 niche voices produced a three hundred forty-seven percent better return on investment than a single partnership with a high-profile creator with a large quantity of followers.
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