British MPs seldom discuss aesthetics. Budgets, healthcare, international relations. On a spring evening this year, MPs were talking about light. Ms Qureshi, brought heritage into the chamber. Her message was direct: hand-bent glass filled with noble gas is artistry. She criticised the flood of LED strips, arguing they dilute the name neon. Only gas-filled tubes deserve the title. Another Labour voice joined, speaking of local artists. Cross-party nodding followed.

Data told the story. From hundreds, the number has fallen to a few dozen. No apprentices follow. Without action, Britain could lose neon entirely. Ideas were floated for a protection act, modelled on Champagne. Preserve authenticity. Even the DUP weighed in, real neon signs pointing to industry growth. Forecasts predict $3.3bn market by 2031. His point: authentic craft has future potential. Closing remarks came from Chris Bryant, Minister for Creative Industries. He teased the chamber with jokes, earning heckles.

Yet beneath the levity, he acknowledged the case. He recalled iconic glows: Walthamstow Stadium’s listed sign. He argued neon can outlast LEDs. What is at stake? The issue is clarity. LED products are marketed as neon. That diminishes value. Comparable to food and textile protections. If Scotch must come from Scotland, then craft deserves recognition. This was about identity. Do we allow heritage skills to disappear?

Our position is clear: authentic glow endures. The Commons was illuminated. The protection remains a proposal. But the campaign is alive. If MPs can recognise craft, so can homeowners. Look past cheap imitations. Keep the glow alive.

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